Rentrak's PPT model enables participating video retailers to have new release movies delivered right to their store for a low, one-time leasing rate (fees range from $0 to $2; most product is $1.50 or less). Leased movie revenue is then shared between the lessee (retailer) and leaser (studio or supplier with whom the movie is distributed).
After 28 to 31 days, retailers can begin selling leased units as "previously viewed" inventory. Sale profits are generally shared between the retailer and the studio or supplier. Once the 180-day lease term has concluded, retailers can either return the remaining units or buy them at a fraction of the retail cost (typically $0 to $1.75).
Under the PPT agreement, retailers can purchase new movies for between $8 to $12 per-unit, a fraction of the cost of using a wholesale distributor where units generally cost between $18 and $20+.
