In 1988, Rentrak revolutionized the home entertainment industry when we introduced our Pay-Per-Transaction (PPT)
revenue sharing model to independent video retailers across the country. Through PPT, video retailers are given monthly access to a wide selection of box office hits, independent releases and foreign film from the industry's leading suppliers. By providing second- and third-tier retailers the opportunity to acquire new inventory in the same manner as major national chains, PPT enables retailers everywhere, regardless of size, to increase both the depth and breath of their inventory, better satisfy customer demand and more effectively compete in the marketplace.
The PPT Advantage
- Retailers usually begin profiting from the very first rental
- Increased copy depth satisfies the high customer demand retailers face in a new release's first two weeks
- The flexible, low-cost lease term means less risk for retailers
- Retailers can increase depth and breath for a fraction of the cost
- Lower upfront costs mean retailers can increase cash flow, grow their market share and boost PV sales through increased inventory
