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The success of our box office reporting service is a critical step in achieving Rentrak's vision of expanding its premier information management and reporting offerings to new opportunities within and beyond the entertainment industry.
-Ron Giambra
Executive Vice President,
Theatrical Worldwide,
Rentrak

For decision makers in the motion picture industry, having access to timely, accurate box office performance figures is imperative. When Rentrak entered the theatrical market in 2003, we answered the call for immediate, reliable box office intelligence with the introduction of real-time reporting. Using Rentrak's revolutionary service, distribution executives and theater owners were, for the first time in the history of the industry, able to immediately access hard data directly from theatrical box offices across the globe. With the acquisition of Nielsen EDI in 2010, Rentrak established Rentrak International Box Office Essentials and solidified our position as the global standard for worldwide box office reporting, further enabling us to provide robust measurement capabilities and analytics to entertainment, media and advertising companies throughout the world. Today, delivering box office results from more than 50,000 movie screens across 26 countries, Rentrak's unique insights are utilized by every major studio, mini-major and every prominent independent film distributor, in the industry.

Rentrak International Box Office Essentials is the theatrical industry's single source for comprehensive global box office intelligence. Boasting a footprint that covers 90% of the worldwide theatrical market, Rentrak, through our International Box Office service, is able to provide our

The International
Box Office Essentials Advantage

  • 24/7 access to a macro view of the global theatrical industry
  • The industry's one-stop source for a comprehensive understanding of worldwide film performance
  • Affords data providers and distributors one unique global standard for box office performance
  • Sophisticated toolset allows for ease of use and intuitive control of box office intelligence
clients with box office intelligence for 26 countries, streamlined through one unique system.

Rentrak's foray into the international theatrical market began in 2007. The company was soon setting box office industry firsts by collecting data from theaters in Hong Kong, Brazil, India and Russia. In January 2010, Rentrak extended our global reach when we introduced Rentrak EDI International Box Office Essentials, firmly cementing our position as the leading provider of real-time box worldwide box office intelligence. Combining EDI's 32 years of experience and robust data set with Rentrak's technologically advanced systems, this integrated service has granted the industry, for the first time, a universal box office standard to which all data providers can adhere.

More than half of all box office receipts are generated in the international market and Rentrak will continue our expansion to additional countries, providing the industry with the most relevant and complete global box office information available.
  • Features:
  • Virtual, all-inclusive view of the global theatrical market
  • Real-time and historical global box office performance data pertaining to specific motion pictures and movie theater circuits
  • Superior client and technical assistance

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