The OnDemand platform represents a unique opportunity for advertisers to associate their messaging with premium video content specifically sought by consumers. Only Rentrak provides the information necessary for stakeholders to capitalize on this highly engaged audience.
AdEssentials is the only system that measures on demand advertising across a national footprint of operators in order to supply a centralized source of third-party reporting and verification. The system then bridges the gap between agencies and networks in order to facilitate an automated exchange of on demand ad inventory. This exchange drives the value of on demand advertising by enabling agencies to easily evaluate inventory, place orders, monitor ad performance, and make adjustments during campaign windows to optimize reach and frequency. In turn, networks are able to grow their on demand ad revenue by selling a greater volume of premium inventory.
The AdEssentials Advantage
- Proactively adjust ad scheduling based on actual vs. target (guaranteed) impressions with near real-time monitoring
- Get more facts on actual ad viewing behavior with trick mode analysis
Testimonial Video
- Features:
- Track both embedded and dynamic VOD ad insertion
- Direct feed delivery to Agency Stewardship systems
- Key Metrics:
- Total ad impressions
- Reach and frequency
- Average view time
- Unduplicated unique views for every advertisement
