As the leading provider of video on demand audience measurement and research, Rentrak offers exclusive insight in the “Rentrak State of VOD: Trend Report 2009.”
Providing a snapshot of high-level trends across the on demand television business including content performance data and on demand viewing behavior, trends and category performance facts, the 2009 Report reflects the true growth of the VOD business over the last year. As television viewing continues to fragment and on demand penetration increases, the “Rentrak State of VOD: Trend Report 2009” is your guide to keeping up with this increasingly important business.
The Rentrak State Of VOD Report is now available for only $1495 (U.S. dollars) and is provided as a downloadable PDF.
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Download The Table of Contents for a sneak peek.
Report Highlights
- Industry-wide performance data for 2009
- Overall on demand trends and growth from 2007 to 2009
- 2007 to 2009 snapshot by Free on Demand (FOD) category
plus, trends across content types including FOD,
Subscription on Demand (SVOD) and Transactional on
Demand (TOD) - Top five FOD category trends and category orders by hour
- Top TOD genre performance
- Title benchmarks
- Cume Reach graphs and data for the average top FOD
- Special analysis of HD on Demand and Adult Transactional
on Demand content offerings
Get Your VOD Questions Answered
- What percentage of set-top boxes are ordering on demand
content? - On average, how many pieces of content are ordered per
unique STB? - What do on demand trends look like over time across
content types? Across categories? - What is the fastest growing FOD category?
- Are people ordering HD content at a higher rate than one
year ago? - Is the VOD category with the highest orders equivalent to
the category with the highest number of unique STBs? - What do the decay curves for different FOD categories of
content look like? Which category reaches their audience
the fastest? Which category produces the greatest reach?
Methodology
Basic performance data for VOD and the free, subscription and transactional categories is provided in the opening section and includes data from all Rentrak Operator Partners. However, to ensure we are reflecting the true growth of the VOD business, we have implemented a same system-to-same system methodology for our year-to-year comparisons; only systems that existed across the full time frame of the Report are included in the analysis.
Basic performance data for VOD and the free, subscription and transactional categories is provided in the opening section and includes data from all Rentrak Operator Partners. However, to ensure we are reflecting the true growth of the VOD business, we have implemented a same system-to-same system methodology for our year-to-year comparisons; only systems that existed across the full time frame of the Report are included in the analysis.